Your Simple Plan to Build a Real Online Presence in 30 Days

If people cannot see you online, they will not hire you or buy from you. Here is a practical starter plan that covers the essentials, from logo to social channels, using tools you already have and a few smart shortcuts.

1) Create a clean logo that you can own

You do not need a designer to start.

• Try Gemini, ChatGPT image tools, or Canva. Give a short brief with business name, style, and colors.

• Generate 5 to 10 options, then pick one that is simple and readable at small sizes.

• Do a quick risk check. Run a reverse image search on the logo. Search the USPTO database for similar marks. Avoid lookalikes before you print anything.

Deliverables

• PNG on transparent background

• Black and white versions

• Square social avatar

• Favicon size 32x32

2) Make a one-page site you can publish today

Do not get stuck in “coming soon.” Ship a basic page, then improve it later.

• Use Squarespace for an informational website or Shopify for an Ecommerce website

• Sections to include: what you do, who you serve, proof or photos, prices or starting at, service area, contact form, clickable phone, links to social

• For informational sites, add a clear action at the top. Example: “Get a quote” or “Book a call.”

Must haves

• Custom domain (example: yourdomain.com)

• Fast load time

• Mobile first layout

• Privacy policy and basic terms if you collect leads

3) Print business cards that actually convert

One side brand, one side action.

• Include logo, your name, role, phone, email

• Add a short line on what you do

• Add a QR code that opens your contact card or a quote form

4) Set up and optimize your Google Business Profile

This is free and it drives local demand.

• Fill every field. Hours, service area, categories, description, services list

• Add 10 to 20 photos of real work, your logo, team, and location where allowed

• Post an update weekly. Add before and after photos, short offers, FAQs

• Ask for reviews after every job. Reply to each review

5) Launch your core social channels

Start with two. Add more when you are consistent.

Facebook Page

• Treat it as a portfolio and a promotions feed

• Post 3 times a week. Mix work photos, short tips, offers, and customer wins

• Links in captions are clickable, so link to the exact product or service page

Instagram Business Account

• Link your FB Page so posts can publish to both

• Share Reels, carousels, and behind the scenes

• Tag your city and neighborhood to reach local buyers

6) Add YouTube and TikTok for reach and proof

Video builds trust fast, even for service trades.

• Use your phone camera. Natural light is fine

• Ideas that work: common questions, 60 second how it works, before and after, what it costs, day in the life on a job, product demos

• Reuse videos across your site, ads, and Google Business Profile

Simple script

1. Problem in one sentence

2. Short answer and what to expect

3. Call to action with city and phone or link

7) Post with a weekly rhythm you can keep

Consistency beats bursts.

• 2 to 3 posts on FB and IG each week

• 1 Google Business Profile post each week

• 1 short video for YouTube Shorts and TikTok each week

Batch create on one day. Schedule with Meta’s planner or a lightweight tool.

8) Turn attention into leads

• Place the same call to action everywhere

• Use one short link or QR that goes to your quote form

• Track simple numbers weekly: website visits, calls, form submissions, reviews added

9) Common mistakes to avoid

• Overdesigning the logo and delaying launch

• Spending weeks on a site before publishing a basic page

• Empty profiles with no photos or posts

• No reviews on Google Business Profile

• Inconsistent posting that erodes trust

10) Tools that make this easier

• Logo and graphics: Canva, Gemini images, ChatGPT images

• Site builders: Squarespace, Wix, Shopify, Carrd

• QR codes: QRCode Monkey, Bitly

• Scheduling: Meta Business Suite, YouTube Studio, TikTok Scheduler

• Checklists and how-tos: app.launchingpros.com for step by step guides and progress tracking

Publish the basics this week. Improve next week.

The businesses that show up with clear branding, accurate info, recent posts, real photos, and a fast way to contact will win the work.

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Visit app.LaunchingPros.com today to track your progress and get step-by-step guides on how to launch your business.