Avoid This Mistake That Can Suspend Your Google Business Profile for Weeks

Your Google Business Profile is critical for attracting local customers and showcasing your business online. But did you know that using certain types of images can lead to a profile suspension? Discover how to keep your profile active and avoid potentially devastating mistakes.

The Hidden Danger of Stock Photography

When creating or updating your Google Business Profile, it’s tempting to use readily available stock photos, especially if you’re a new business without original content. However, doing so can lead to unexpected suspensions lasting several weeks.

Isaac shared his recent experience where using stock images from reputable sources like Envato Elements resulted in a surprising five-week suspension.

Why does this happen? Google crawls and recognizes widely-used stock images, and using them can trigger suspicions of inauthentic or misleading content, which violates Google's policies.

Why Your Google Business Profile Matters

For those unfamiliar, your Google Business Profile appears prominently in search results, displaying:

1. Your business name and description

2. Address and directions

3. Phone number and website

4. Business hours

5. Customer reviews

According to Jesse, these profiles significantly influence customer decisions, especially for restaurants and local services. A robust, accurate profile increases visibility and credibility.

Navigating Google’s Appeal Process

If your profile is suspended, Google provides a structured appeal process:

• Identify and correct the issue based on Google’s best practices.

• Submit a factual, non-emotional appeal clearly outlining the corrections made.

• Provide business documentation if requested by Google to verify your ownership.

Isaac emphasizes the importance of keeping the appeal concise and factual, clearly demonstrating your commitment to adhere to best practices.

What NOT to Do if Suspended

If your profile gets suspended, avoid these common pitfalls:

• Deleting and recreating your profile: Google may permanently suspend your new profile for duplication.

• Ignoring best practice guidelines: Ensure every element aligns with Google's recommendations.

Best Practices to Maintain Your Profile

To ensure your profile remains in good standing:

• Always use original photos: Even a high-quality smartphone can produce professional-grade photos suitable for your business profile.

• Regularly update your profile: Keep your information current to avoid misleading customers.

• Monitor your profile regularly: Other users can suggest changes, making it critical to regularly review and confirm your profile’s accuracy.

How to Find Google’s Official Guidelines

You can find Google's comprehensive best practices by searching for "Google Business Profile best practices." Their support pages clearly outline rules and tips to keep your profile active and effective.

Dealing with Lengthy Appeals

The appeal process, previously around five days, has significantly lengthened to potentially five weeks or more. This can be particularly challenging for new businesses needing immediate online visibility and customer reviews.

Jesse suggests preparing your profile thoroughly before initial submission, ensuring compliance and avoiding unnecessary suspensions.

Summary

Creating and maintaining your Google Business Profile is simple if you follow Google's guidelines closely. Prioritize original content, regularly verify your profile details, and respond proactively to Google's requirements.

By taking these proactive steps, you'll ensure your business stays visible and trustworthy, helping you attract more customers and grow your brand online.