How to Choose the Perfect Domain Name: 5 Mistakes to Avoid and One Bonus Tip

Picking the right domain name for your business might seem like a small decision, but it can have a big impact on your brand visibility, SEO performance, and even your bottom line. In this guide, we break down five of the most common mistakes business owners make when choosing a domain—and one bonus tip to help you avoid potential embarrassment.

Why Your Domain Name Matters

Whether you're a DIY creator like Mullen the Maker or running a digital agency, your domain name is often the first impression people have of your brand. It's also key to search engine optimization (SEO), user experience, and brand recognition. And while Google says domain extensions like .us or .com don't directly affect rankings, there are still plenty of user behaviors and branding factors to consider.

1. Choosing a Domain That's Too Long

Lengthy domain names are hard to remember and easy to mistype. For example, something like MullenTheMakerWoodworking.com is way too long—even if it includes a helpful keyword. Instead, opt for something short, memorable, and simple.

Pro Tip: Consider alternatives like mullenthemaker.us only if the .com version is taken and you have no other options.

2. Using Hyphens or Weird Spellings

Avoid domain names with hyphens (e.g., best-marketing-agency.com) or intentionally misspelled words (e.g., kwikkarz.com). These confuse users and make your domain harder to communicate verbally.

3. Ignoring Searchability

If someone sees your domain, will they understand what your business is about? SunshineInc.com tells us nothing. SunshineHVAC.com clearly indicates it's a heating and cooling business. Use relevant keywords in your domain to improve clarity and SEO.

4. Failing the Radio Test

If someone hears your domain name on a podcast or radio show, can they spell it correctly the first time? If not, it’s time to simplify. Words that are commonly misspelled or contain tricky letter combinations can confuse and deter visitors.

5. Inconsistent Branding Across Platforms

Can you claim the same name on Instagram, Facebook, YouTube, and your domain? If not, your audience might struggle to find you. Always check the availability of social handles when picking your domain name.

Bonus Tip: Watch for Hidden Words

When combining words in a domain, make sure the letters don’t accidentally form inappropriate or misleading words. Always double-check how your domain reads without spaces.

Example: A made-up domain like therapistfinder.com reads very differently without proper casing.

Start Smart: Pick the Right Name Early

It’s way easier to change your business name before you've registered the LLC, bought your domain, or launched your marketing materials. Run a quick availability check on domain registrars and social platforms before you commit.

Final Thoughts

The perfect domain name balances clarity, brevity, and consistency. Avoid these common mistakes, and you’ll set your brand up for long-term success—both in Google search results and in the minds of your audience.

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