How New Balance Rebuilt Their Brand (And Why It Worked)

How New Balance Rebuilt Their Brand (And Why It Worked)

Isaac Johnson
Published on: 22/10/2025

Learn how New Balance transformed from “dad shoes” to cool again—and why your business might need the same long-term branding mindset.

BrandingMarketing
How to Create an Online Presence for Your Business in 30 Days

How to Create an Online Presence for Your Business in 30 Days

Isaac Johnson
Published on: 16/10/2025

Launch a real online presence in 30 days. Create a logo, publish a one-page site, optimize your Google Business Profile, and set up social media with a simple weekly plan

BrandingMarketingAdvertising
Wilson Sporting Goods Marketing Audit: Website, SEO & Ad Strategy Breakdown

Wilson Sporting Goods Marketing Audit: Website, SEO & Ad Strategy Breakdown

Isaac Johnson
Published on: 04/06/2025

We break down Wilson Sporting Goods' digital strategy—spotlighting wins in branding and design, and revealing gaps in SEO, paid ads, and email. Learn what your business can apply today.

Social MediaSEOConsultingBrandingMarketing
Logo Design for Small Businesses: Hire a Pro, DIY, or Use AI?

Logo Design for Small Businesses: Hire a Pro, DIY, or Use AI?

Isaac Johnson
Published on: 28/05/2025

Explore the pros and cons of hiring a designer, using DIY tools, or generating your logo with AI. Find out which logo design method fits your small business best.

Artificial IntelligenceBrandingMarketing