The First Step to Growing Your Business Online
When working with a new client, one of the very first things we do isn’t building a website, writing ads, or running SEO audits. It’s something more foundational:
👉 A comprehensive competitive analysis.
Why? Because you can’t build an effective growth strategy without knowing who you’re up against, where they’re succeeding, and—most importantly—where they’re falling short.
In this article, we break down why competitive research is essential, what’s included in a great analysis, and how you can use the results to grow your business with purpose.
What Is a Competitive Analysis?
A competitive analysis is a deep dive into:
Who your real competitors are (not just the ones you think about)
What digital channels they dominate
Which keywords, ads, or content they’re using
What they’re doing well—and what they’re missing
Where opportunities exist for your brand to stand out
Too often, businesses assume they know their competition. But once we dig in using tools and data, we often uncover additional players who are quietly dominating certain platforms or niche keywords.
What Does a Competitive Analysis Include?
When we build a digital competitor profile, we include:
✅ 1. Digital Landscape Overview
We evaluate where your competitors are active and successful—SEO, Google Ads, Facebook, YouTube, etc.—and how your business stacks up.
✅ 2. Trust Signals
We look at online reviews, ratings, testimonials, and how each competitor builds trust with potential customers.
✅ 3. Content Focus & Gaps
Through visualized charts and heatmaps, we show what topics your competitors are publishing content around—and where they’re neglecting key areas. These content gaps are your opportunity.
✅ 4. Detailed Competitor Profiles
For each major competitor, we break down:
Strengths
Weaknesses
What they rank for
Their top-performing content
Action items you can take today to compete
✅ 5. Strategic Opportunities
We identify market gaps and underutilized areas. For example, in one analysis, we discovered that few companies were publishing content around industrial insulation—opening the door for our client to dominate that niche.
From Insights to Action: The Growth Blueprint
Gathering data is only half the battle. What sets our approach apart is that we translate research into clear, actionable steps.
Our Growth Blueprint includes:
Keyword lists you should be targeting
Content ideas based on competitor gaps
On-site optimization priorities
A 30/60/90-day action checklist so you know exactly what to do—and when
This isn’t a PDF to file away. It’s a living, interactive website that we build for each client. You can navigate by topic, check items off, and share it with your internal team or marketing partner.
Why Clients Love the Interactive Checklist
Let’s face it: a 30-page Word doc packed with jargon and data might be informative—but it’s rarely useful without a clear “now what?”
Our clients love the interactive format because:
It’s visual and easy to understand
It guides their internal teams
It builds confidence to act on insights
It turns a massive strategy into bite-sized tasks
Whether we handle implementation or the client does it in-house, they now have a blueprint they can actually follow.
Done-for-You or DIY: Both Paths Work
Not every client needs us to implement the strategy. Sometimes they just need:
A detailed breakdown of their digital competitors
A checklist of what to focus on
Coaching or guidance on execution
That’s why we offer free digital audits and competitive analysis blueprints to qualifying businesses. Whether you’re a startup or an established brand, understanding your competition is step one to winning online.
Take the First Step Toward Strategic Growth
If you’re serious about growing your business online, don’t skip this foundational work.
🎯 Know who you’re up against.
🔎 Find the content and keyword gaps.
📋 Get a custom checklist tailored to your market.
🛠️ Start executing with confidence.
Get a Free Competitive Analysis of Your Business
At LaunchingPros.com, we help small businesses grow with smart strategy and practical tools. If you’d like a free interactive audit and checklist, email us at [email protected] and we’ll set you up.
Weekly Growth Tips, Delivered
Every week, we share new strategies, tools, and insights to help you grow your business with clarity and confidence. Follow us, subscribe, and start building your next big win today.
